Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines.

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.

Web analytics is the study of the behaviour of website visitors. Web analytics refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives.

Electronic commerce, also known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

Affiliate marketing is a method of promoting web businesses of merchants or advertisers where an affiliate or a publisher is rewarded for every sale or subscription provided through his/her efforts.